GroundLens Journey
- Learn
- Discover
- Experience
- Decide
Why this matters
By the time a decision is close, most buyers have plenty of information and no structure for it. The framework gives that information a shape.
Three layers of evidence
Every claim in a decision should be assignable to one of these three layers. Anything that fits none of them is an assumption and should be treated as an open item, not evidence.
- Verified — sourced facts: districts, plats, tax rates, written confirmations.
- Observed — documented conditions at a specific place, date, and time.
- Interpreted — reasoned conclusions, clearly labeled as interpretation.
Score against your own criteria
Return to your ranked top five. Score each candidate community against those five criteria only, using the evidence layers above. Resist adding criteria mid-comparison — that is how a favorite becomes a conclusion.
Confidence, not certainty
Confidence reflects how much of your decision rests on verified and observed evidence rather than interpretation. Low confidence isn't a verdict against a property — it's a list of what to verify next.
Compare, then decide
- Two or three candidates, scored the same way.
- Open items listed explicitly for each.
- A decision recorded with its reasons, so it can be revisited calmly.
Play Summary
- 1Separate verified, observed, and interpreted evidence.
- 2Score candidates against your original criteria, unchanged.
- 3Track open items instead of resolving them with assumptions.
- 4Record the reasons behind the decision, not only the decision.
Before moving on…
Related Resources
Experience a GroundLens Report™
Walk through a complete report to see exactly how these observations are documented for a real address.
